TOKYO -- Macromill, Japan's biggest online market research company, will acquire U.S. peer Acturus for roughly 1.5 billion yen ($13.4 million) and invest in a Japanese firm operating in Southeast Asia, eyeing a a larger slice of a global survey market that is growing by double digits.
Acturus, which also operates in the U.K., counts multinational beverage and cosmetics makers among its clients. Since Acturus relies mainly on traditional methods such as paper-based surveys, Macromill will share know-how to bolster the U.S. company's online capabilities.
Macromill also plans to take a roughly 10% stake in privately held W&S Holdings, a Japanese company that assembles and manages panels of regular survey respondents.
W&S boasts the largest roster of survey panelists in Vietnam and sits near the top of the pack in Thailand and Indonesia. Partnering with the company would help Macromill, which often assists Japanese customers with marketing in Southeast Asia, accelerate its expansion in the region.
Macromill, which was relisted on the Tokyo Stock Exchange by Bain Capital in March and has headquarters here and in Rotterdam, aims to have overseas operations generate 40% of revenue in the fiscal year ending in June 2019, up from about 30% in the year through June 2016.