'Made in Japan' fruits find a sweet spot in Asia

Tourists get to pick, taste or have delivered gourmet grapes, strawberries

20171222_JTB

JTB Western Japan launched a website in September that offers persimmons, strawberries, melons and other produce to consumers in Hong Kong.

YUSUKE KIKUCHI, Nikkei staff writer

TOKYO -- The expression "made in Japan" normally refers to industrial products like well-designed cars and home appliances. But one travel company thinks there is a better way to think about it.

Travel agent JTB Western Japan believes the best that the country has to offer is represented by its agricultural products -- its meticulously raised strawberries and extra-sweet grapes, for instance.

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