TOKYO -- Japan's cosmetics exports are on track to hit another all-time high this year as Shiseido and other heavyweights accelerate efforts to attract consumers in China and other parts of Asia with the appeal of the "Made in Japan" label.
These exports are expected to exceed 300 billion yen ($2.75 billion) for the first time ever in 2017, setting a record for the fifth year in a row. About 90% of Japan's cosmetics exports are bound for other Asian markets.
