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Malaysia's iflix sets its sights on emerging-market eyeballs

Mark Britt, CEO of iflix, says consumers are willing to pay for licensed content if it is a better deal than pirated material.

Mark Britt, the Australian co-founder and chief executive of iflix, is clear about his company's focus: emerging markets and their vast, barely tapped opportunity. "We are passionate [about the] billion people who will have smartphones for the first time in their life in the next five years," he said.

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