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Market drying up for Japan's favorite beer, Asahi Super Dry

The country is downing only half the volume it did in 2000

Sales of Super Dry had topped 100 million cases since 1989.

TOKYO -- For years, 100 million was a sacred number for Asahi Super Dry, Japan's favorite beer. For since 1989, just two years after its debut, Asahi Breweries had sold at least that many cases. It was a point of pride and a number that rivals could only dream of.

No longer. Domestic sales of Super Dry fell below 100 million cases in 2017 for the first time in 29 years, Asahi Breweries said this week. They were only about half their peak in 2000.

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