Japan's rice demand rises amid record tourist numbers

Heat wave and domestic demand also contribute to shortages and price hikes

20240905 Rice

Production of rice in Japan is guided by the government, and deviations from estimates of supply and demand due to weather events and things like higher tourism can lead to shortages and higher prices. (Photos by Junpei Kinefuchi)

Nikkei staff writers

TOKYO -- The demand for rice in Japan has increased for the first time in a decade, driven by a record number of tourists as well as strong domestic demand, leading to a shortage and purchase restrictions.

The rare growth in demand, along with a harvest hurt by a heat wave, caused bags of rice to disappear from some supermarkets. Distributors have moved to hike the price of Japan's staple food.

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