Japan's wagyu exports sizzle as more Asians dig in

Rising incomes help spice up market but coronavirus looms over consumer spending

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The growing export market for Japan's premium beef reflects changing tastes and a growing market for both prime cuts and cheaper parts. © Reuters

KAZUTO SHIMADA, Nikkei staff writer

TOKYO -- Japanese exports of wagyu in 2019 hit all-time highs on the back of Asia's growing appetite for the premium beef, especially among the region's rising middle-class.

Compared with about a decade earlier, exports jumped nearly ninefold in value and eightfold in volume.

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