PUTRAJAYA -- Malaysia plans to adopt an "attacking and aggressive" approach to marketing its palm oil, the country's commodities minister said Thursday, as the world's most consumed edible oil comes under increased scrutiny and criticism in the West.
Zuraida Kamaruddin, who oversees Malaysia's plantation industries and commodities, told reporters a more assertive communications plan is needed to play up the positives of palm oil and push back against pressure groups in the U.S. and Europe, while targeting new markets.