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Nikkei Markets

Big data makes inroads into Singapore retail sector

Smartphones, cameras lift quantity, quality of information

SINGAPORE (Nikkei Markets) -- Data-based tools for the retail sector are gaining appeal as they make greater use of devices such as smartphones and cameras to track consumer behavior, giving store and mall owners more, and better, information as they face the e-commerce onslaught.

Technological advances have made data collection a lot easier in recent years, said Jeremy Sim, a senior director at Qlik APAC, which provides visualization tools that help companies organize data sets so that they can be easily interpreted.

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