ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Nikkei Markets

China Literature readies free app as paid user numbers fall

New Classics Media will meet guaranteed profit targets, executives say

Executives at China Literature said the pandemic has had a nuanced effect on revenue streams.   © Reuters

HONG KONG (Nikkei Markets) -- Online publisher China Literature, a subsidiary of internet services major Tencent Holdings, unveiled plans to boost advertising revenue with a free reading application after suffering a decline in users for its paid reading app last year.

The Shanghai-based company, which connects more than 200 million readers with writers and other partners who adapt original content for TV or web shows, films and games in an online ecosystem, plans to roll out the new app in the second quarter. The move is an attempt to blunt competition from other free reading and pirate platforms, which operate without intellectual property rights, according to company executives.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more