Okinawa's 'Miyakojima bubble': tourism boom drives up land prices

Japan's southern islands face real estate squeeze as hotels spring up

20231110 Miyakojima hotel pool

Arcadia Resort Miyakojima opened this summer on Irabu Island, part of the city of Miyakojima, Okinawa. The hotel consists of 14 luxury suites with ocean views. (Photo courtesy of Arcadia Vacations)

SHOGO KODAMA, Nikkei staff writer

NAHA, Japan -- Miyakojima, in Japan's Okinawa prefecture, finds itself in the middle of a real estate frenzy as investors pour money into hotels and resorts in anticipation of a tourism boom as the COVID-19 pandemic subsides.

Known for its crystal-clear, "Miyako Blue" sea, Miyakojima and its sparkling white sand beaches have been attracting investors and tourists alike. Last year, land prices there soared 16.6% in what has been dubbed the "Miyakojima bubble." This compares with a 4.9% increase in Okinawa prefecture as a whole, which was the fastest rise in land prices of any prefecture in Japan. The figures are based on land zoned for all purposes, as of July 1.

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