Japan's NISA program fuels index fund price war

Tax-free investment scheme drives record inflow into overseas-focused passive funds

20240202 Nisa

The price war picked up pace after the expanded NISA program, which allows individuals to invest up to 18 million yen in a dedicated account subject to tax exemption, was announced in December 2022. (Photo by Satoko Kawasaki)

WATARU SUZUKI, Nikkei staff writer

TOKYO -- Japan's expanded tax-free investment program is fueling a price war in the securities industry as asset management companies compete to offer low-fee index funds that are growing popular among retail investors.

Index funds, which passively invest in stocks included in benchmark indexes, have so far dominated sales rankings for mutual funds at online brokerages. 924.5 billion yen ($6.25 billion) flowed into overseas stock-focused index funds this year as of Jan. 30, according to estimates by Yusuke Maeyama, a researcher at NLI Research Institute. That is more than double the previous record of about 410 billion yen in October last year.

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