ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
IWC Schaffhausen CEO Christoph Grainger-Herr weighs in on brand management and innovation on Nov. 7. (Photo by Maho Obata)
Business

Mechanical watches show 'certainty' still sells: IWC chief

Christoph Grainger-Herr sees room for both old and new tech

MASAYUKI YUDA, Nikkei staff writer | Japan

TOKYO -- Many consider digital innovation a ticking time bomb for the luxury mechanical watch industry. Yet, as IWC Schaffhausen CEO Christoph Grainger-Herr put it: "Times change, but time essentially does not change."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more