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IWC Schaffhausen CEO Christoph Grainger-Herr weighs in on brand management and innovation on Nov. 7. (Photo by Maho Obata)

Mechanical watches show 'certainty' still sells: IWC chief

Christoph Grainger-Herr sees room for both old and new tech

MASAYUKI YUDA, Nikkei staff writer | Japan

TOKYO -- Many consider digital innovation a ticking time bomb for the luxury mechanical watch industry. Yet, as IWC Schaffhausen CEO Christoph Grainger-Herr put it: "Times change, but time essentially does not change."

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