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IWC Schaffhausen CEO Christoph Grainger-Herr weighs in on brand management and innovation on Nov. 7. (Photo by Maho Obata)

Mechanical watches show 'certainty' still sells: IWC chief

Christoph Grainger-Herr sees room for both old and new tech

MASAYUKI YUDA, Nikkei staff writer | Japan

TOKYO -- Many consider digital innovation a ticking time bomb for the luxury mechanical watch industry. Yet, as IWC Schaffhausen CEO Christoph Grainger-Herr put it: "Times change, but time essentially does not change."

Grainger-Herr, who became chief executive of the watchmaker in April, told the Nikkei Global Management Forum on Tuesday that mechanical timepieces and digital smartwatches are "fundamentally different products" and do not cannibalize each other.

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