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Media & Entertainment

40 years, 500 million robot figures: The secrets of Gundam's success

Behind the scenes of Japanese toymaker Bandai Namco's plastic universe

Source photo by Akira Kodaka

Few entertainment franchises have the staying power of "Mobile Suit Gundam." Four decades after the original animated series debuted on Japanese television, the tales of space-faring, sword-fighting robots continue to captivate new generations of fans worldwide. And sales of miniature plastic model robots are still going strong -- so strong, in fact, that toymaker Bandai Namco's factory is running at full tilt.

Our photographer visited the plant to see what makes Gundam models, or "Gunpla," greater than the sum of their parts. Click here to look inside.

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