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Media & Entertainment

Ad agency Dentsu to slash 6,000 jobs from overseas operations

Japanese group to consolidate 160 brands to six as revenue dips

Dentsu Group expects to save over $530 million from staff reductions and other cost-cutting measures. (Photo by Shihoko Nakaoka)

TOKYO -- Japanese advertising firm Dentsu Group plans to cut 6,000 employees from its international operations in response to shrinking revenue from cash-strapped corporate clients worldwide.

The job cuts announced Monday will take place through the end of next year at Dentsu International, the subsidiary overseeing offshore businesses. The reductions represent 12.5% of the unit's workforce.

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