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Media & Entertainment

Alibaba, Baidu and Tencent learn Netflix lessons in content fight

Original shows help China's long-form video platforms win back viewers from apps

HONG KONG -- China's long-form video platforms are stepping up acquisitions of popular media content and producing their own shows to lure back viewers from short-video apps.

Baidu-backed iQiyi, Alibaba's Youku and Tencent Video all reported better-than-expected user growth in their most recent quarterly earnings thanks to the popularity of several self-produced variety shows and TV series.

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