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Media & Entertainment

Amazon's new Luna service heats up cloud gaming competition

Sony and Tencent have also been making bets on the growing market

Amazon's new Luna gaming service will have an early access price of $5.99 a month in the U.S. (Photo courtesy of Amazon) 

TOKYO -- Amazon is launching a cloud-based gaming service, the company said on Thursday, joining major game publishers like Sony, Microsoft and Google in a move that could intensify the race to create a "Netflix for gaming" business.

Amazon's new service, Luna, will be available in the U.S. for $5.99 a month during its early access phase and will give subscribers over 100 titles to play from its Luna Plus channel. The company aims for a public launch in the first half of 2021.

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