ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

Apple needs content, not cut-rate price, to win India entertainment market

Apple TV launched at monthly rate of $1.4 in India to take on Netflix, Amazon Prime

Apple's entry into India's video-streaming market comes at a time when viewing habits are changing, especially among younger Indians.   © Reuters

MUMBAI (NewsRise) -- Apple's bid to win a bigger share of India's entertainment market with its latest video-streaming offering will hinge more on content than its cut-rate price..

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more