Asia-Pacific drives Netflix subscription growth, fueled by ad model

India becomes No. 2 country in paid user growth in second quarter

20240718N Netflix India

Netflix's global paid memberships rose 16.5% year over year to 278 million in the second quarter. © Reuters

YIFAN YU, Nikkei staff writer

PALO ALTO, California -- Netflix added a net 8.05 million paid streaming subscribers in the second quarter, with the Asia-Pacific region marking the biggest user growth, the U.S. streaming service announced Thursday.

For the three months ended June 30, the company recorded $9.6 billion in total revenue, up 16.8% year on year. It ended the quarter with 277.65 million paid subscribers globally, up 16.5% on the year.

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