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Media & Entertainment

Asia's sports industry races to join frenzied NFT market

Baseball, soccer teams seek new revenue after COVID shuts stadiums

Digital images or videos purchased as NFTs have created a new barter market, similar to paper trading cards. (Source photos from Exciting Moments' website)
WATARU SUZUKI, Nikkei staff writer | Japan

TOKYO -- Sports teams across Asia are jumping into sales of nonfungible tokens (NFTs), hoping to cash in on the frenzy after the COVID-19 pandemic hit traditional revenue streams.

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