ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Media & Entertainment

BBC Thai Service boosts audience in dark times

Digital service covers COVID-19 with international perspective to capture younger demographic

The BBC Thai Service recorded nearly 60% audience growth in 2019, and is seeing a further upswing during the COVID-19 pandemic. 

LONDON/BANGKOK -- "We don't want to be the primary source of news, we want to be different," said Nopporn Wong-Anan, a Bangkok Post veteran who heads the BBC Thai Service in London that liaises with a small team in Bangkok. "We try to add to the mainstream media and basically bring an international perspective."

The Thai service is located in an open area labeled "Asia Region" -- one of the BBC's six global partitions. The floor overlooks the largest newsroom in Europe, a high-tech media cauldron that simmers 24-7. Lodged beneath the secure entrance to New Broadcasting House in the heart of London are the subterranean TV studios familiar to all BBC World Service viewers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more