ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

BTS parent amplifies K-pop success with tech platform

Music, social media and international talent recruitment work in harmony

BTS appears in Los Angeles in their first in-person performance in two years.   © Bighit Music

TOKYO -- In late November, the Los Angeles stadium set to hold the opening ceremony for the 2028 Summer Olympics thrilled to a different kind of international spectacle: the first in-person concerts by BTS since 2019.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more