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Media & Entertainment

BTS parent amplifies K-pop success with tech platform

Music, social media and international talent recruitment work in harmony

BTS appears in Los Angeles in their first in-person performance in two years.   © Bighit Music

TOKYO -- In late November, the Los Angeles stadium set to hold the opening ceremony for the 2028 Summer Olympics thrilled to a different kind of international spectacle: the first in-person concerts by BTS since 2019.

The South Korean sensation drew more than 210,000 fans across four sold-out shows, setting a record for the venue. The set list spanned the music group's history, from early Korean-language songs to recent English hits, waxing proud over the its ascent to global stardom.

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