Media & Entertainment
BTS's talent agency in rapid business diversification mode
New artists debuted, game business launched to cut reliance on K-pop sensation
Supported by the popularity of BTS, Hybe has attracted would-be artists from around the world to form a pool of trainees and built a structure to mass-produce K-pop idols. (Photo courtesy of Hybe)
SEOUL -- Hybe, the talent agency of K-pop boy band BTS, is working to rapidly diversify its business, debuting one new artist after another and launching a game business.
Even as South Korea's National Assembly debates whether to grant BTS members exemption from military service, Hybe is trying to wean itself off its reliance on the group.
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