ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Media & Entertainment

BTS's talent agency in rapid business diversification mode

New artists debuted, game business launched to cut reliance on K-pop sensation

Supported by the popularity of BTS, Hybe has attracted would-be artists from around the world to form a pool of trainees and built a structure to mass-produce K-pop idols. (Photo courtesy of Hybe)

SEOUL -- Hybe, the talent agency of K-pop boy band BTS, is working to rapidly diversify its business, debuting one new artist after another and launching a game business.

Even as South Korea's National Assembly debates whether to grant BTS members exemption from military service, Hybe is trying to wean itself off its reliance on the group.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more