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Media & Entertainment

Bandai Namco takes page from Sony to leverage intellectual property

Toymaker eyes subscription-based services as it moves on from plastic models

An 18-meter kinetic sculpture based on the “Gundam” animated series is unveiled at the opening ceremony of the Gundam Factory Yokohama complex in Yokohama on Dec. 18. (Photo by Ken Kobayashi)

TOKYO -- Bandai Namco is leveraging Mobile Suit Gundam and other intellectual property to boost company value.

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