Bandai Namco to debut merchandise complex in London

First foreign Cross Store aims to lure fans with events, toys and card games

20230627N camden market

The Bandai Namco store will open at London's Camden Market, an eclectic retail complex.

SHOKO SAIKI, Nikkei staff writer

TOKYO -- Bandai Namco Holdings opens its first overseas store complex in London next month, Nikkei learned Tuesday, as the Japanese entertainment company behind franchises such as Gundam and One Piece works to expand its international fan base.

Bandai Namco Amusement will set up a Bandai Namco Cross Store in the British capital's Camden Market, a sprawling retail center with an eclectic variety of shops and restaurants.

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