ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

Bandai Namco to spend $130m creating Gundam 'metaverse'

Virtual world to include games, videos and shopping

A concept image from Bandai Namco's Gundam metaverse. The Japanese video game and toy company is turning to the platform to boost business. (Photo courtesy of Bandai Namco)

TOKYO -- Japanese video game and toy company Bandai Namco Holdings is spending 15 billion yen ($130 million) to develop a "metaverse" featuring fearsome battle robots and other characters from its flagship Gundam franchise.

The move, announced in February, comes as businesses ranging from tech giants to automakers increasingly turn to virtual platforms to boost revenue, especially after the COVID-19 pandemic fired up demand for people to connect remotely.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more