Bandai affiliate figurine maker wins foreign anime fans' hearts

Tamashii Nations earns 50% of its total sales overseas

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Tamashii Nations hopes to broaden its customer base overseas with special events around the world and new flagship stores opening this year.

MIKI FUNABASHI, Nikkei staff writer

TOKYO -- Tamashii Nations, a collection of high-quality figurine brands owned by Bandai Spirits, is increasing its overseas sales, buoyed by the popularity of Japanese anime.

Tamashii Nations has raised its share of overseas sales to half the total. It will strengthen its customer base abroad by holding events around the world and opening flagship stores overseas this year.

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