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Media & Entertainment

China gamers look for next big hits at Shanghai show

'ChinaJoy' is forum for smaller studios to showcase technology and products

SHANGHAI/TOKYO -- China's most important annual gaming show is underway in Shanghai, offering the country's smaller industry players a welcome public platform at a time when rival events have been forced to scale back because of the coronavirus pandemic.

The Digital Entertainment Expo and Conference, or ChinaJoy, has attracted some of the industry's big names, including Tencent and NetEase, among 400 companies showing their latest games over the next three days. However some leading industry lights such as Sony have decided to bypass this year's event.

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