ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

China gamers look for next big hits at Shanghai show

'ChinaJoy' is forum for smaller studios to showcase technology and products

SHANGHAI/TOKYO -- China's most important annual gaming show is underway in Shanghai, offering the country's smaller industry players a welcome public platform at a time when rival events have been forced to scale back because of the coronavirus pandemic.

The Digital Entertainment Expo and Conference, or ChinaJoy, has attracted some of the industry's big names, including Tencent and NetEase, among 400 companies showing their latest games over the next three days. However some leading industry lights such as Sony have decided to bypass this year's event.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more