China's Black Myth attracts players, brands and game-averse Communists

PS5 sales jump as hit spawns merchandise deals, tourism promotions, counterfeits

20240823 luckin

Luckin Coffee is one of several Chinese brands collaborating with the homegrown video game Black Myth on products. (VCG via AP )

CISSY ZHOU, Nikkei staff writer

HONG KONG -- The biggest-ever launch of a Chinese console video game has sparked a flurry of business, both legitimate and shady, while even authorities who are typically skeptical of gaming seek to harness the enthusiasm.

Since its official global launch for the PlayStation 5 and PCs on Tuesday, the Tencent-backed single-player role playing game Black Myth: Wukong shot up the ranks of most-played titles on Steam, a PC platform. Concurrent players peaked at 2.36 million, the second-highest number of all time after another Tencent-related hit, PUBG: Battlegrounds, drew 3.26 million.

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