China's Kuaishou seeks Hong Kong IPO to fund costly viewer battle

Tencent-backed short-video app burned through $2bn for marketing in 6 months

20201106 Kuaishou

Kuaishou's number of daily active users in the first half of this year expanded to 257.7 million -- an increase of nearly 50% from the end of 2019. © AP

NIKKI SUN, Nikkei staff writer

HONG KONG -- Kuaishou Technology, operator of China's second-largest short-video app, has filed for an initial public offering in Hong Kong in an effort to build up its war chest as competition for viewers intensifies in the lucrative market.

Backed by technology conglomerate Tencent Holdings, Kuaishou is a major competitor of Douyin, the domestic counterpart of TikTok within ByteDance's corporate umbrella.

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