SHANGHAI -- Short dramas running just a few minutes per episode continue to gain in popularity in China, with the market on track to grow 35% this year alone, supporting the rise of a broader industry to feed the growing demand.
The market for these minidramas -- also known as microdramas -- is seen reaching 48.4 billion yuan ($6.64 billion), and iResearch forecasts it doubling between 2024 and 2028.
