NEW YORK -- China's box office, originally projected to become the world's biggest in 2020, will remain in the shadow of the U.S. for a few more years, according to a recent report.
The COVID-19 pandemic will severely affect China's overall growth trajectory, and total cinema revenues will shrink 4.8% on average each year through 2024, according to a report released this month by PwC. The consultancy forecasts that the U.S. will remain the largest cinema market for at least the next five years, with total revenue reaching $10 billion in 2024, compared to $8.1 billion for China.
