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Media & Entertainment

'Demon Slayer' and other anime take stage at Saudi festival

Japanese companies hope to export hits to Middle Eastern market

A "Naruto" exhibit forms part of the Anime Village area at Saudi Arabia's Jeddah Season 2022.   © 2002 Masashi Kishimoto / 2007 Shippuden

TOKYO -- The companies behind such hit anime franchises as "Demon Slayer" and "Attack on Titan" are working to raise their profile in Saudi Arabia as the country tries to diversify its economy.

The Jeddah Season 2022 cultural festival, which kicked off May 2 in the second-largest Saudi city, recently opened an "Anime Village" with attractions inspired by a dozen or so anime properties. Fans can behold a giant "Gundam" diorama, play a "Captain Tsubasa" virtual reality soccer game, and buy goods at Animate and Sanrio shops.

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