ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Media & Entertainment

'Demon Slayer' anime franchise continues to roll

Companies cash in on marketing tie-ups with blockbuster brand

The animated film "Demon Slayer: Mugen Train" has grossed over 25 billion yen. (Photo by Shihoko Nakakoka) 

TOKYO -- The Demon Slayer money machine continues to churn out profits while creating its own lucrative ecosystem.

An animated film based on the popular manga "Demon Slayer (Kimetsu no Yaiba)" released on Oct. 16 has already grossed over 25 billion yen ($240 million). The franchise, supported by a manga, TV series and most recently a movie, has resulted in numerous product and company marketing tie-ups that have generated hefty sales.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more