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Media & Entertainment

'Demon Slayer' set to bestow nearly $2bn on Japan's economy

Manga series creates boom that proves impervious to the COVID crisis

Although the final book of the "Demon Slayer" serial hit bookstores in Japan on Dec. 4, the ripple effects it is having on the country's economy are expected to keep going strong.   © Kyodo

TOKYO -- "Demon Slayer" keeps booming, arousing expectations that what began as a manga series will create 200 billion yen ($1.92 billion) or more in economic effects in Japan.

More than 120 million paper and digital copies of the entire series have been published, and a feature-length anime is on its way to setting a box office record. Collaborative products turned out by food and other consumer goods makers keep selling strongly, stimulating consumption dampened by the spread of the coronavirus.

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