BENGALURU -- Disney Star, a subsidiary of Walt Disney Co., has retained the TV broadcasting rights for India's annual cricketing extravaganza, the Indian Premier League, but lost the digital rights to Reliance Industries subsidiary Viacom 18.
The deal is expected to help Disney Star's market share surge ahead of the combination of Zee and Sony, which announced a merger in January. Disney Star offered 235.75 billion rupees ($3.02 billion) for the rights to broadcast the IPL on the Indian subcontinent from 2023 to 2027.
