NEW YORK -- Major League Baseball is mounting a major push to recruit fans in Asia, with India, where cricket is the national pastime, representing the front line in that campaign, a senior MLB official told Nikkei.
"The people in India are familiar with cricket. That's it," Jim Small, senior vice president for the MLB's international business, said in an interview at the league's headquarters in Manhattan. "There is certainly an ability to translate them. The affinity to bat-and-ball sport is important."