ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Media & Entertainment

From wickets to walk-offs: MLB seeks to convert India to baseball

America's pastime looks to Asia to grow fans as attendance suffers at home

A Major League Baseball camp in Wuxi, China: The league is holding camps in Asia to cultivate fans. (Photo courtesy of the MLB) 

NEW YORK -- Major League Baseball is mounting a major push to recruit fans in Asia, with India, where cricket is the national pastime, representing the front line in that campaign, a senior MLB official told Nikkei.

"The people in India are familiar with cricket. That's it," Jim Small, senior vice president for the MLB's international business, said in an interview at the league's headquarters in Manhattan. "There is certainly an ability to translate them. The affinity to bat-and-ball sport is important."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more