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Media & Entertainment

Hello Kitty franchise has first new chief in 60-year history

Sanrio's 92-year-old founder Shintaro Tsuji names grandson president

A Hello Kitty balloon floats in a Macy's Thanksgiving day parade in New York: The iconic character was created in 1974.   © Reuters

TOKYO -- Sanrio, the Japanese company behind the Hello Kitty franchise, will usher in a new era by changing leaders for the first time in its six-decade history, Nikkei has learned.

The 92-year-old company founder, Shintaro Tsuji, will step down as president, ceding the post to his grandson and Senior Managing Director Tomokuni Tsuji on July 1, Sanrio decided Thursday.

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