TOKYO -- Sanrio, the Japanese company behind the Hello Kitty franchise, will usher in a new era by changing leaders for the first time in its six-decade history, Nikkei has learned.
The 92-year-old company founder, Shintaro Tsuji, will step down as president, ceding the post to his grandson and Senior Managing Director Tomokuni Tsuji on July 1, Sanrio decided Thursday.
