Media & Entertainment
Hello Kitty franchise has first new chief in 60-year history
Sanrio's 92-year-old founder Shintaro Tsuji names grandson president
A Hello Kitty balloon floats in a Macy's Thanksgiving day parade in New York: The iconic character was created in 1974.
TOKYO -- Sanrio, the Japanese company behind the Hello Kitty franchise, will usher in a new era by changing leaders for the first time in its six-decade history, Nikkei has learned.
The 92-year-old company founder, Shintaro Tsuji, will step down as president, ceding the post to his grandson and Senior Managing Director Tomokuni Tsuji on July 1, Sanrio decided Thursday.
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