Ikea rolls out 'gaming furniture' as COVID fuels demand

Swedish company exhibits new lineup in Tokyo Game Show debut

20210930 Ikea Tokyo Game Show by Jada

Ikea shows off its gamer-focused furniture at the Tokyo Game Show on Sept. 30. (Photo by Jada Nagumo)

JADA NAGUMO, Nikkei staff writer

TOKYO -- This year's Tokyo Game Show included an unexpected participant: Swedish furniture giant Ikea made its debut at the four-day videogame industry event with a lineup of chairs and tables targeting gamers.

The company is accelerating its push into the space amid a pandemic-induced boom for both at-home entertainment and comfortable furniture.

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