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Media & Entertainment

Ikea rolls out 'gaming furniture' as COVID fuels demand

Swedish company exhibits new lineup in Tokyo Game Show debut

Ikea shows off its gamer-focused furniture at the Tokyo Game Show on Sept. 30. (Photo by Jada Nagumo)

TOKYO -- This year's Tokyo Game Show included an unexpected participant: Swedish furniture giant Ikea made its debut at the four-day videogame industry event with a lineup of chairs and tables targeting gamers.

The company is accelerating its push into the space amid a pandemic-induced boom for both at-home entertainment and comfortable furniture.

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