BENGALURU -- Bids for broadcasting rights for the Indian Premier League (IPL) topped 440.75 billion rupees ($5.65 billion) on the second day of offers on Monday -- about 34% higher than the floor price -- despite big names such as Amazon, Apple and Alphabet staying on the sidelines.
The Indian cricket board had doubled the floor price for the auction to 329 billion rupees for rights covering 2023 through 2027. The 163.47 billion rupees paid by current rights holder Disney Star five years ago was about double the 82 billion rupees paid by Japan's Sony between 2008 and 2017.
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