Indian cricket franchises aim to hit big in overseas leagues

But experts warn stunning success of Indian Premier League is hard to replicate

Indian cricket franchises eyeing new markets have tasted success with the IPL, where fat paychecks and unwavering supporter loyalty have lured players and sponsors from across the globe. © Getty Images

SAYAN CHAKRABORTY, Nikkei staff writer

August 29, 2022 15:54 JST

BENGALURU -- When financial services veteran Venky Mysore became CEO of a cricket team that plays competitive matches for barely a few months a year, jokes flew thick and fast about the cushy nature of his new job.

"I used to tell [my friends] that for once, I am on an extended vacation," said Mysore, who helms the Knight Riders franchise in the Indian Premier League (IPL), an annual cricketing extravaganza that usually runs sometime between March and May.