Indonesia emerging as launchpad for online global stardom

4th largest Internet population offers opportunities for Web-focused performers

20230708 Putri Ariani

Putri Ariani sings in front of Indonesian President Joko Widodo on June 14. (Photo courtesy of Indonesian presidential palace)

KOYA JIBIKI and KOTARO HOSOKAWA, Nikkei staff writers

JAKARTA/SEOUL -- The entertainment and sports industries are paying growing attention to Indonesia, a country that boasts the world's fourth largest population of 270 million, as a large and vibrant digital content market.

Indonesia's massive pool of online content consumers has the power to generate explosive growth of social media followers and online video views. Content providers in many countries are prioritizing the Indonesian market under their global marketing and branding strategies.

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