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Media & Entertainment

Indonesia's Chinese-language media face business challenges

Companies need to draw in younger audience, more advertising to thrive

Chinese-language media in Indonesia face business and demographic challenges. (Source photos courtesy of Mandarin Station and newspaper website screenshots)

JAKARTA -- Over almost a quarter century, privately-owned Chinese-language media in Indonesia have gone from being prohibited to openly available. The battle for political and social acceptance won, the challenge now is to increase revenue and widen appeal to a younger generation used to social media.

Indonesia's Press Council has no statistics on Chinese media, so gauging scale is difficult. But one of the more successful offerings is Guo Ji Ri Bao, or International Daily News, which has been in circulation since late 2000, not long after the 1998 fall of former dictator Suharto that paved the way for the liberalization of Chinese media.

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