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Media & Entertainment

Indonesian idol group JKT48 wins fans via online acts

Strategy shift forced by COVID-19 proves fortuitous as fans flock to Zoom chats

JKT48's recent stage performance, streamed live online, was not attended by a loudly cheering audience like at its events before the COVID-19 outbreak. (Photo by Dimas Ardian)

JAKARTA -- Indonesia's all-female idol group JKT48 is expanding its fan base by offering more online performances -- a major strategy shift forced by COVID-19 restrictions.

Based in Jakarta, the affiliate of Japan's popular AKB48 unit used to be less than eager to ramp up its online presence because it was created on the "idols you can meet" concept, the business model that has driven the growth of the now multinational AKB group for many years.

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