ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

Japan anime 'Demon Slayer' gives Sony and Lawson a profit lift

Hit movie earns record $100m in 10 days, gaining global fans amid COVID

"Demon Slayer" raked in 10.7 billion yen in just 10 days after its release, shattering records as people rushed to theaters to see the popular anime.   © Koyoharu Gotoge/Shueisha, Aniplex, ufotable

TOKYO -- Japanese animated movie "Demon Slayer" is taking the world by storm, prompting a number of companies to cash in on the phenomenon as a way to support sales amid the ongoing coronavirus pandemic.

"We expect anime streaming revenue and the success of the movie to contribute to our business this year," said Naomi Matsuoka, who is in charge of Sony's Finance and IR, during the company's earnings conference on Wednesday.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more