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Media & Entertainment

Japan anime 'Demon Slayer' gives Sony and Lawson a profit lift

Hit movie earns record $100m in 10 days, gaining global fans amid COVID

"Demon Slayer" raked in 10.7 billion yen in just 10 days after its release, shattering records as people rushed to theaters to see the popular anime.   © Koyoharu Gotoge/Shueisha, Aniplex, ufotable

TOKYO -- Japanese animated movie "Demon Slayer" is taking the world by storm, prompting a number of companies to cash in on the phenomenon as a way to support sales amid the ongoing coronavirus pandemic.

"We expect anime streaming revenue and the success of the movie to contribute to our business this year," said Naomi Matsuoka, who is in charge of Sony's Finance and IR, during the company's earnings conference on Wednesday.

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