Arrow Artboard Created with Sketch. Artboard Created with Sketch. Title Chevron Title Chevron Icon Facebook Icon Linkedin Icon Mail Contact Path Layer Icon Mail Positive Arrow Icon Print Media & Entertainment Japan's virtual celebrities rise to threaten the real ones Brands look to 9,000 'VTubers' as low-risk, high-reward marketing tools A performer fitted with sensors directs the movement of a virtual entertainer at Gree's studio in Tokyo. (Photo by Yuki Kohara)
JADA NAGUMO, Nikkei staff writer January 19, 2020 15:08 JST | Japan
TOKYO -- Japan's entertainment industry may have found the perfect celebrities.
They never make prima-donna demands. They are immune to damaging drug scandals and other controversies. Some rake in millions of dollars for their managers. And they do not ask for a cent in return.
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