Media & Entertainment
Japan's virtual celebrities rise to threaten the real ones
Brands look to 9,000 'VTubers' as low-risk, high-reward marketing tools
A performer fitted with sensors directs the movement of a virtual entertainer at Gree's studio in Tokyo. (Photo by Yuki Kohara)
TOKYO -- Japan's entertainment industry may have found the perfect celebrities.
They never make prima-donna demands. They are immune to damaging drug scandals and other controversies. Some rake in millions of dollars for their managers. And they do not ask for a cent in return.
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