ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

Japanese gamers hunger for PS5 as Sony feeds US market

North America key to new console's duel with Microsoft Xbox

TOKYO -- Japanese gamers are getting the short end of the joystick as Sony Interactive Entertainment has prioritized U.S. and other overseas consumers in its PlayStation 5 marketing strategy.

PS5 has been in short supply in Japan since its rollout in November, frustrating many domestic fans. Sony did not ramp up local supply of the device even for the year-end shopping season, the hottest time for video consoles.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more