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Media & Entertainment

Japanese gamers hunger for PS5 as Sony feeds US market

North America key to new console's duel with Microsoft Xbox

TOKYO -- Japanese gamers are getting the short end of the joystick as Sony Interactive Entertainment has prioritized U.S. and other overseas consumers in its PlayStation 5 marketing strategy.

PS5 has been in short supply in Japan since its rollout in November, frustrating many domestic fans. Sony did not ramp up local supply of the device even for the year-end shopping season, the hottest time for video consoles.

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