ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

K-pop boom in Indonesia gives South Korean companies an edge

Electronics and cosmetics brands hope star power of pop idols rubs off

 A woman poses in front of an advertisement for Indonesian e-commerce company Tokopedia featuring South Korean boyband BTS at a subway station in Jakarta.

JAKARTA/SEOUL -- As South Korean entertainment continues to take Indonesia by storm, more South Korean companies are leveraging the popularity of K-pop artists to tap into Southeast Asia's largest market.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more