K-pop, music lessons and the next Korean wave of rhythm games

Startups step away from market leaders, into physical therapy and fitness centers

20191213 Taiko no Tatsujin

Rhythm games like Taiko no Tatsujin are undergoing an evolution in South Korea that is leveraging the technology to help people learn how to play an instrument, recover from an injury or work out.

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- South Korean startups are bringing rhythm games to new players and hobbyists, expanding their use to music classes and physical rehabilitation. The new adaptations of the games, made famous in the 1990s by arcade favorites like Dance Dance Revolution, is expected to expand the market.

One of these startups, Jameasy, has developed a small sensor attachment for musical instruments that monitors a player's pitch and rhythm. The device works with an app that can be downloaded to smartphones or tablets. The screen shows musical notes moving from right to left, just like in the popular rhythm game Taiko no Tatsujin by Bandai Namco Entertainment. When a musician is pitch perfect, a high score is given.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.