ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Media & Entertainment

NCT's Yuta reveals K-pop's plan to shine beyond borders

Japan's music industry tries to catch up in developing global talent

The globalization of K-pop is no longer aimed at solely promoting South Korean artists.   © Seitaro Tanaka Office

TOKYO -- In 2012, Yuta Nakamoto flew from Osaka to Seoul with a one-way ticket and a determination to plunge into K-pop music, which was gaining popularity around the world. The 16-year-old passed an audition held by SM Entertainment, a top South Korean entertainment company representing internationally known pop music artists such as BoA and TVXQ.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more